# Head of Marketing **Company:** MoleMap Australia & New Zealand **Department:** Marketing **Location:** Sydney **Remote status:** Hybrid The Head of Marketing, ANZ is accountable for step-changing marketing performance and growth outcomes in the Australian market, while contributing to a unified ANZ brand and growth strategy.  The Head of Marketing will lead full-funnel growth across MoleMap’s core pillars- Surveillance, Treatment, and Corporate Health - ensuring marketing is measurable, accountable, and tightly connected to clinic utilisation and revenue outcomes.  This role exists to lift Australia to best-in-class marketing execution and commercial impact - driving acquisition, conversion, utilisation and retention through a rigorous, performance-led marketing engine. The role will build deep, productive relationships with Australian media owners, agencies, and partners, and will bring strong local market judgement to brand, channel, and investment decisions.  **Core Accountability** Own and deliver sustained uplift in ANZ marketing performance, efficiency, and growth across Australia and New Zealand. * * * **Key Responsibilities** **1. ANZ Growth Strategy & Performance Leadership** - Own the ANZ marketing strategy, aligned to enterprise growth, clinical priorities, and financial targets. - Translate brand and growth strategy into clear, executable market plans for both Australia and New Zealand. - Lead market-level forecasting, performance planning, and scenario modelling across ANZ. - Drive measurable uplift in: - Establish and manage clear performance targets by channel, geography, and pillar across both markets. - Identify and leverage cross-market efficiencies while recognising local market dynamics and nuances. * * * **2. Performance Marketing & Demand Generation Excellence** - Lead a high-performing acquisition and conversion engine across paid media, digital channels, SEO/SEM, partnerships, and referrals throughout ANZ. - Build a disciplined test-and-learn culture focused on ROI, CAC, and conversion improvement. - Ensure strong attribution, analytics, and reporting underpin all investment decisions. - Continuously optimise spend allocation across both markets to maximise growth efficiency and scalability. - Partner closely with CRM and lifecycle marketing to improve retention, recall rates, and repeat surveillance behaviour across ANZ. * * * **3. ANZ Brand, Media & Market Presence** - Strengthen MoleMap’s brand differentiation across Australia and New Zealand, positioning it clearly as the leader in early detection and skin cancer care. - Lead brand campaigns, communications, PR, and social storytelling across both markets. - Build and maintain senior relationships with key ANZ media owners, publishers, and platforms. - Actively manage agency and media partner performance to ensure value, transparency, and accountability. - Ensure all marketing reflects MoleMap’s clinical credibility, governance standards, and evidence-based positioning. * * * **4. Pillar Growth Ownership (ANZ)** Drive growth outcomes across Australia and New Zealand for: - **Surveillance:** demand generation, retention, recall and lifecycle engagement - **Treatment:** promotion of treatment pathways, clinical leadership, and service access - **Corporate Health:** B2B acquisition, employer programs, partnerships, and pipeline development - Ensure each pillar has a clear value proposition, target segments, and performance goals across both markets. - Align pillar marketing with clinic capacity, operational readiness, and clinical priorities in each country. * * * **5. Supplier, Agency & Media Management** - Own ANZ agency and supplier relationships across creative, media, performance, and production. - Set clear commercial and performance expectations with partners. - Regularly review partner effectiveness; retain, change, or exit suppliers based on measurable outcomes. - Negotiate media and partnership arrangements to maximise reach, efficiency, and impact across both markets. * * * **6. Team Leadership & Capability Uplift (ANZ)** - Lead, coach, and develop a high-performing ANZ marketing team. - Build capability in performance marketing, analytics, lifecycle, and commercial decision-making. - Embed a culture of accountability, pace, and continuous improvement. - Ensure strong collaboration between Australian and New Zealand teams while leveraging shared systems and best practice. * * * **7. Cross-Functional Execution** - Partner closely with Operations, Clinical, Technology, and Finance teams across ANZ to ensure marketing plans translate into real-world outcomes. - Support clinic performance through national and localised campaigns in both markets. - Ensure marketing activity aligns with clinical governance, safety, and regulatory standards in Australia and New Zealand. * * * **8. Financial & Commercial Management** - Own the ANZ marketing budget and investment allocation. - Ensure spend is aligned to growth priorities and delivers measurable return. - Track competitor activity, market dynamics, and consumer behaviour across both markets to inform strategy and investment decisions. * * * **Skills & Experience** - 10+ years’ senior marketing leadership experience with a strong performance and growth orientation. - Proven track record of driving marketing-led revenue growth, ideally in healthcare, consumer services, or multi-site environments. - Experience leading marketing across multiple markets (Australia & New Zealand experience highly regarded). - Deep expertise in performance marketing, acquisition funnels, attribution, CRM, and analytics. - Strong experience managing agencies, media partners, and supplier ecosystems. - Experience operating in regulated or clinically governed environments is highly regarded. - Demonstrated ability to lead teams, manage significant budgets, and influence senior stakeholders. * * * **Personal Attributes** - Commercially sharp, results-focused, and comfortable being held accountable for outcomes. - Data-driven, curious, and disciplined in decision-making. - Confident leader who can balance strategic thinking with hands-on execution. - Strong relationship builder with media, agencies, and internal stakeholders. - Mission-aligned and motivated by improving health outcomes at scale. - Resilient, adaptable, and energised by growth challenges across diverse markets. * * * **Success Measures** - Sustained uplift in ANZ acquisition, utilisation, and revenue. - Improved marketing efficiency (CAC, ROI, LTV:CAC). - Stronger brand differentiation and awareness across Australia and New Zealand. - High-performing ANZ marketing team with improved capability depth. - Trusted, productive relationships with ANZ media and agency partners. - Clear, transparent performance reporting and disciplined investment management. * * * ** Working for MoleMap:** - Be part of a purpose-driven organisation making a real difference in the fight against skin cancer - Collaborative, supportive team culture - Hybrid working environment This is a senior, hands-on leadership role for a commercially minded growth marketer with experience scaling performance in complex, regulated or multi-site environments.   _This position is no longer accepting applications._